Go-to-market advisory
Great innovations deserve great markets.
We help the latest innovations, startups and scaleups go to market across Singapore, ASEAN and the wider Asia-Pacific — turning breakthrough technology into traction on the ground.
Singapore · ASEAN · APAC
The opportunity
Two of the forces reshaping the region are exactly where MerlAIon focuses: artificial intelligence and the green economy.
Projected size of ASEAN's digital economy by 2030, up from around $300 billion today — the engine for AI-driven products and services.
Projected size of Southeast Asia's green economy by 2030, up from around $290 billion today — fuelling sustainability and green infrastructure.
Sources: Google–Temasek–Bain e-Conomy SEA 2025; Bain Southeast Asia's Green Economy 2025.
What we do
End-to-end support that turns great technology into a real regional presence.
Localisation, positioning and a clear path through the region's regulatory and commercial landscape.
Warm introductions to the banks, insurers, corporates, agencies and governments that matter most.
Lead generation, presales and sales support to convert market access into revenue.
Two pillars
Embedding AI at the core of products and services — and helping partners adopt it responsibly to unlock new value across the region.
Climate resilience, sustainability and the management of green infrastructure — turning environmental goals into commercial and civic outcomes.
Why MerlAIon
Direct access to the region's decision-makers across B2B, B2G and institutional channels.
A decade working with financial institutions and enterprises across the region.
Central and local government agencies, facility managers and estate-owner companies.
President of the CEE Chamber and Board member of the European Chamber of Commerce.
How we work
Market & fit
Strategy & setup
Partners & intros
Go-to-market
Grow revenue
Get in touch
Great innovations deserve great markets.
Peter Sasi
FOUNDERSingapore · ASEAN · APAC